Fields of Specialization
Brand Strategy, Brand Image, Brand Identity, Brand Communication, Brand Education Training, Industry Study, Packaging and Commercial Design
East Asian Economic Study, UCLA Economics
Mark is the Managing and Strategic Director of Direction Design Group (DDG), one of the few agencies in Taiwan that offer their clients the composite service combined with both the brand strategy and the creative design. They also help build their clients’ global images.
Over the past fifteen years in the field, Mark has visited over a thousand small- and medium-sized enterprises in Taiwan. In his endeavor in the image-and-brand establishment for Taiwan industries, he has not only provided detailed diagnosis and professional advice but also led projects regarding corporate strategic development and image design. His clientele includes AG Neovo, Ulead, UMC, Microlife, Mio, GKB, Karma, Nova Design and many other famous firms and companies across the country.
Under Mark’s firm leadership, DDG has innovated the pioneering service in which they incorporated brand strategy and design, now widely employed in much of Taiwan’s global branding. Today, DDG and their brand-strategy-and-design service have been playing a leading role in the industry of brand consulting and design in Taiwan.
And on the invitation of Taiwan Design Center (TDC), Taiwan External Trade Development Council (TAITRA) and China Productivity Center (CPC) Mark has made repeated appearances as a keynote speaker in their seminars and conferences. He was also one of the columnists for Management Magazine (2008 ~ 2010) and Idea-Design (2007), writing about Taiwan brand development and design.
In addition, Mark is a consultant on brand diagnosis for TAITRA and judges for a number of design competitions, such as 2012 Taiwan International Design Competition (2004 ~ 2009), Young Designers Exhibition (2002 - 2009) and Lite-On Award (2006-2007).
Direction Design Group (DDG) is a Taipei-based brand consulting company with extensive experience in strategic brand consulting and creative design-for-branding solutions. Since 1994, it has been high acclaimed in successfully helping many Taiwanese companies build their global brand images, including United Mircoelectronics Corporation (UMC), Corel, AG Neovo, GKB Security Corporation and many others.