Since 2014, Alvin Chiang has been an angel investor in the TMT territory in China and overseas and also serves as a mentor for a few start-up incubators. Inspired by the emerging disruptive technologies and the start-ups he has been helping with, he is now preparing his own start up, aiming at the IOT (Internet Of Thing) area and building a business model that combines smart devices, mobile app and services.
Alvin joined the Renren Inc. (NYSE: RENN) in November 2008 as Chief Marketing (Monetization) Officer responsible for advertising revenue, marketing, PR, and business development. Renren a real-name based social network has widely known as an equivalent of Facebook in China, went IPO in May 2011 and raised USD 1.3 billion. Alvin left Renren in December 2013 to pursue his personal interest and entrepreneurial journey. As a seasoned executive with nearly 15 years of internet and advertising experiences, Alvin was planning director at Yahoo! Taiwan, VP of media sales at both NetEase and the Alibaba Group before joining Renren, His past career featured entering forefronts of internet portal, e-commerce, advertising platform, social networking, mobile internet and making break-through results in monetization and marketing.
At Renren.com, Alvin built and led the entire ad sales team including brand and SME advertising from less than 100 people to up 300 people across three regional offices in China; and grew the company’s ad revenue from $ 4 million to the peak of $ 25 million in 4 years and through a IPO on NYSE, that raised 1.1 billion of capital. On the marketing front, he launched the site rebranding campaign in 2009 when registered user base was already nearly 90million; Other innovative acts included an exclusive partnership with Popcap to launch the first global social game of Plants-Versus-Zombie game in 2011; and a co-branded credit card issued by the China Merchant Bank in 2012, one globally pioneering card featuring LBS benefits.
Active on behalf of the online marketing and monetization territory and viewed as a creative thinker throughout his career in the great China region, Alvin has served as a constant jury member of China’s most influential Internet Advertising Awards from 2005 to present, and has been a frequent guest speaker and panelists for many new media and TMT conferences in the Asia region. In June 2013, Alvin was appointed as a Cyber Lions jury in Cannes Lions Int’l Festival of Creativity. He has also earned his numerous awards and the most significant names include a “Top 20 Marketing People” by New Marketing Magazine in 2006, 2009 and 2010; and a “Top 100 Influential Marketing People” by Marketing China Magazine for 6 different years. Alvin is also in industry contributor in the fast arising mobile era. He has served MMA (Mobile Marketing Association) China.as the co-chair from 2012-2013, now still remaining as a honorary board of director.